{"title":"Mum \u0026 Mini Essentials","description":"\u003cp\u003e\u003cstrong\u003eMum Essentials\u003c\/strong\u003e\u003cspan\u003e is all about the everyday extras that make busy mum life a little easier. From practical must-haves to thoughtful little treats, our carefully chosen essentials are designed to fit seamlessly into your busy routine — helping mums feel organised, prepared and looked after, every day.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"goymmm-038","title":"Go Yum Mum Frame Cap","description":"\u003cp\u003eComplete your everyday look with the Go Yum Mum Frame Cap—a stylish and practical accessory designed for mums who are always on the move. 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The curved peak provides classic style and everyday protection, while the plastic snapback closure allows for an adjustable fit.\u003c\/p\u003e\n\u003cp\u003eFinished with a tonal under-peak lining and a tear-out label for added comfort, this cap is designed to fit seamlessly into your active lifestyle\u003c\/p\u003e","brand":"goyummum","offers":[{"title":"Black \/ One size \/ 1160","offer_id":60256805650766,"sku":"GOYMMM-038-OS","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6480\/5454\/files\/GOYMMM-038F.png?v=1785408710"},{"product_id":"goymmm-037","title":"Go Yum Mum Roll-Top Backpack","description":"\u003cp\u003eDesigned for mums who do it all, the Go Yum Mum Roll-Top Backpack blends modern style with everyday practicality. Whether you're commuting to work, heading to the gym, exploring the outdoors, or packing everything your family needs for a day out, this versatile backpack is built to keep up with your busy lifestyle.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% recycled 600D polyester, this lightweight yet durable backpack offers effortless style while supporting a more sustainable future. The contemporary roll-top closure provides flexible storage, while the padded adjustable shoulder straps and padded back panel ensure comfortable carrying wherever the day takes you. The top carry strap gives you the option to grab and go with ease.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed with a spacious zipped main compartment, internal slip pocket, front and rear zipped pockets, plus convenient side pockets, there's a place for all your essentials—from water bottles and snacks to gym gear, nappies, and everyday must-haves. Fully lined with 100% recycled 210D polyester, it's PVC-free and made to handle the demands of modern motherhood.\u003c\/p\u003e\n\u003cp\u003eWith an 18-litre capacity, this backpack is the perfect companion for every adventure, big or small.\u003c\/p\u003e\n\u003cp\u003eProduct Details\u003c\/p\u003e\n\u003cp\u003eFabric: 100% Recycled 600D Polyester\u003c\/p\u003e\n\u003cp\u003eWeight: 480g\u003c\/p\u003e\n\u003cp\u003eCapacity: 18 Litres\u003c\/p\u003e\n\u003cp\u003eDimensions: 28 x 45 x 14cm\u003c\/p\u003e\n\u003cp\u003eCare: Sponge clean only\u003c\/p\u003e","brand":"goyummum","offers":[{"title":"Black \/ One size \/ BG186","offer_id":60256805716302,"sku":"GOYMMM-037-OS","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6480\/5454\/files\/GOYMMM-037F.png?v=1785408712"},{"product_id":"goymmm-023","title":"Go Yum Mum Roll-Top Backpack","description":"\u003cp\u003eDesigned for mums who do it all, the Go Yum Mum Roll-Top Backpack blends modern style with everyday practicality. Whether you're commuting to work, heading to the gym, exploring the outdoors, or packing everything your family needs for a day out, this versatile backpack is built to keep up with your busy lifestyle.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% recycled 600D polyester, this lightweight yet durable backpack offers effortless style while supporting a more sustainable future. The contemporary roll-top closure provides flexible storage, while the padded adjustable shoulder straps and padded back panel ensure comfortable carrying wherever the day takes you. The top carry strap gives you the option to grab and go with ease.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed with a spacious zipped main compartment, internal slip pocket, front and rear zipped pockets, plus convenient side pockets, there's a place for all your essentials—from water bottles and snacks to gym gear, nappies, and everyday must-haves. Fully lined with 100% recycled 210D polyester, it's PVC-free and made to handle the demands of modern motherhood.\u003c\/p\u003e\n\u003cp\u003eWith an 18-litre capacity, this backpack is the perfect companion for every adventure, big or small.\u003c\/p\u003e\n\u003cp\u003eProduct Details\u003c\/p\u003e\n\u003cp\u003eFabric: 100% Recycled 600D Polyester\u003c\/p\u003e\n\u003cp\u003eWeight: 480g\u003c\/p\u003e\n\u003cp\u003eCapacity: 18 Litres\u003c\/p\u003e\n\u003cp\u003eDimensions: 28 x 45 x 14cm\u003c\/p\u003e\n\u003cp\u003eCare: Sponge clean only\u003c\/p\u003e","brand":"goyummum","offers":[{"title":"Natural Stone \/ One size \/ BG186","offer_id":60256848642382,"sku":"GOYMMM-023-OS","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6480\/5454\/files\/Screenshot2026-06-30at13.02.10.png?v=1785408767"},{"product_id":"goymmm-019","title":"Go Yum Mum Yoga \u0026 Everyday Tote","description":"\u003cp\u003eMove with confidence wherever life takes you. The Go Yum Mum Yoga \u0026amp; Everyday Tote is thoughtfully designed for mums balancing fitness, family, and everything in between. Whether you're heading to yoga, Pilates, the gym, or simply out for the day, this versatile tote keeps all your essentials organised in one stylish bag.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% certified organic cotton canvas (340 GSM), this premium heavyweight tote is as durable as it is sustainable. The innovative external sleeve securely holds most yoga mats for easy access, while the generous 27-litre capacity provides plenty of room for your activewear, water bottle, towel, snacks, and everyday essentials. (Yoga mat not included.)\u003c\/p\u003e\n\u003cp\u003eWith comfortable 57cm handles, it can be carried by hand or worn over the shoulder, making it the perfect companion for busy mums who are always on the move. Strong, practical, and effortlessly stylish, it's designed to support every part of your wellness journey.\u003c\/p\u003e\n\u003cp\u003eProduct Details\u003c\/p\u003e\n\u003cp\u003eFabric: 100% Certified Organic Cotton Canvas (340 GSM)\u003c\/p\u003e\n\u003cp\u003eWeight: 302g\u003c\/p\u003e\n\u003cp\u003eCapacity: 27 Litres\u003c\/p\u003e\n\u003cp\u003eDimensions: 50 x 36 x 13cm\u003c\/p\u003e\n\u003cp\u003ePremium heavyweight construction\u003c\/p\u003e\n\u003cp\u003eExternal sleeve fits most yoga mat sizes\u003c\/p\u003e\n\u003cp\u003eComfortable hand or shoulder carry\u003c\/p\u003e\n\u003cp\u003eSuitable for embroidery\u003c\/p\u003e\n\u003cp\u003e(Yoga mat not included.)\u003c\/p\u003e","brand":"goyummum","offers":[{"title":"Natural \/ One Size \/ WM818","offer_id":60256871547214,"sku":"GOYMMM-019-OS","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6480\/5454\/files\/GOYMMM-019.png?v=1785408782"},{"product_id":"goymmm-017","title":"Go Yum Mum Icon Nylon Cap with EMB logo","description":"\u003cp\u003eThe perfect finishing touch for every mum on the move, the Go Yum Mum Icon Nylon Cap combines effortless style, comfort, and practicality. Whether you're heading out for a walk, running errands, enjoying family adventures, or adding a sporty edge to your everyday outfit, this cap is designed to keep up with your lifestyle.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCrafted from 100% recycled nylon, this mid-profile six-panel snapback offers a lightweight and comfortable fit with a curved peak for a classic, flattering look. The quick-dry fabric helps keep you comfortable throughout your day, while the tonal under-peak adds a premium finish.\u003c\/p\u003e\n\u003cp\u003eFinished with an embroidered Go Yum Mum logo design, it's a simple reminder of strength, confidence, and the incredible journey of motherhood. \u003c\/p\u003e","brand":"goyummum","offers":[{"title":"Powder Blue \/ One Size \/ 1142","offer_id":60256876364110,"sku":"GOYMMM-017-OS","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6480\/5454\/files\/GOYMMM-017.png?v=1785408788"},{"product_id":"goymmm-016","title":"Go Yum Mum Icon Nylon Cap with EMB logo","description":"\u003cp\u003eThe perfect finishing touch for every mum on the move, the Go Yum Mum Icon Nylon Cap combines effortless style, comfort, and practicality. Whether you're heading out for a walk, running errands, enjoying family adventures, or adding a sporty edge to your everyday outfit, this cap is designed to keep up with your lifestyle.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% recycled nylon, this mid-profile six-panel snapback offers a lightweight and comfortable fit with a curved peak for a classic, flattering look. The quick-dry fabric helps keep you comfortable throughout your day, while the tonal under-peak adds a premium finish.\u003c\/p\u003e\n\u003cp\u003eFinished with an embroidered Go Yum Mum logo design, it's a simple reminder of strength, confidence, and the incredible journey of motherhood. \u003c\/p\u003e","brand":"goyummum","offers":[{"title":"Bone \/ One Size \/ 1142","offer_id":60256882852174,"sku":"GOYMMM-016-OS","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6480\/5454\/files\/GOYMMM-016.png?v=1785408790"},{"product_id":"goymmm-015","title":"Go Yum Mum Oversized Tote Bag","description":"\u003cp\u003eDesigned for mums who carry it all, the Go Yum Mum Oversized Tote Bag is the perfect everyday companion for busy lives. Whether you're heading to the gym, packing snacks for the kids, carrying your mum essentials, or enjoying a day out, this spacious and stylish tote is made to keep up with you.\u003c\/p\u003e\n\u003cp\u003eCrafted from a durable heavyweight 320 GSM, 100% cotton canvas, it offers a premium feel while being strong enough for everyday adventures. The reinforced shoulder straps provide extra comfort and support, while the generous main compartment gives you plenty of room for everything from workout gear and water bottles to baby essentials and daily must-haves.\u003c\/p\u003e\n\u003cp\u003ePractical, versatile, and made for real life — because every mum deserves a bag that works as hard as she does.\u003c\/p\u003e","brand":"goyummum","offers":[{"title":"Cream \/ One Size \/ 1040","offer_id":60256883081550,"sku":"GOYMMM-015-OS","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/6480\/5454\/files\/GOYMMM-015.png?v=1785408793"},{"product_id":"goymmm-052","title":"Mini Adventure Backpack","description":"\u003ch3\u003e\u003cspan\u003eMini Adventure Backpack 🎒💕✨\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eLittle adventures. 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